Crafting Web Experiences

That Set You Apart

Marcelo Fernández

Web Developer & Digital Strategist

My journey in the digital world began in 2017. I worked in a network marketing company that sold investment education (trading) with a commission-based model. There, I developed key skills in leadership, public speaking, sales, personal branding, and managing platforms for education, meetings, and business. I connected with both LATAM and the U.S., traveled to Mexico for conventions, and gained intermediate-level knowledge in trading, sparking interest from others who wanted to learn with me. That foundation led to the next step.

In 2018, I founded YES Trading Academy (view profile). I had the market insight but lacked the infrastructure. I trained with experts from Europe, LATAM, and the U.S.—in both English and Spanish—on web development, UX/UI, e-commerce, digital marketing, video & audio editing, and automation. Despite the limited payment gateways in Paraguay (2018–2020), I built a platform that served 500+ students across Latin America with online classes, community, and launches. Between the ages of 18 and 22, I solved real end-to-end challenges of running a digital business.

In 2023, I moved to Illinois, U.S. (Elgin and later Dixon). Without mastering the language, I worked 6 months as a barista at Dunkin Donuts to learn English, understand the market, and observe daily money habits. Later, I joined Boston Leather Inc (Sterling, IL), a manufacturer serving law enforcement in Chicago, Los Angeles, and New York. I started as a graphic designer & social media manager, identified a digital gap, and proposed a plan to redesign their website, optimize UX/UI, and improve conversion. In mid-2024, I was promoted to Web Developer & Digital Strategist, leading the modernization of a family-owned company with 30+ years of history and multi-million revenue.

At the beginning of 2025, I began freelancing for companies in Argentina, Mexico, and the U.S., focusing on positioning, rebranding, web redesign, UX architecture, and growth strategies. I don’t just improve platforms — I understand vision, market, audience, values, and offers, aligning communication, connection, and sales.

I trained with industry leaders in digital products, marketing, and entrepreneurship from the U.S., Europe, and LATAM (advanced programs in English and Spanish). This allows me to bring world-class standards to Paraguay and the region: modern, measurable, and results-driven solutions.

Today, with 8+ years of experience in business and digital education, I help established companies —from SMEs to holdings— renew, differentiate, and thrive in the digital era. I don’t just build “a website” — I design an experience, tailored, detail-optimized, and based on data and user behavior.

Technical Skills

• WordPress & Elementor Pro (custom dev, no templates)
• HTML5, CSS3, JavaScript
• UX/UI & Responsive Design
• WooCommerce & e-commerce optimization (CRO, AOV)
• On-Page SEO & performance (Core Web Vitals)
• API Integrations & ACF
• AI Automation & chatbots
• Google Analytics & Tag Manager
• Conversion Strategies & digital marketing

Professional Experience

Soft Skills

• Communication with teams and executives
• Strategic vision & product thinking
• Project management & continuous improvement
• Adaptability & innovation
• Results-oriented (clear KPIs)
• Multicultural experience (Paraguay — USA — LATAM)